You Deserve a PR Hype Girl.
Real talk, better stories, zero faking it.
Not every room was made for us, rewards our full selves, or has even earned the right to see us in all of our unadulterated glory.
Choosing how we show up isn’t being fake; it’s being thoughtful.
The thing is, stories we tell to the world (and to ourselves) shape how we move, what we believe and who we become.
Instead of defining “authenticity” as all or nothing, let's just learn to tell better stories. (And yes, I think it’s that easy.)
PR Hype Girl is the space for those of us who want to choose when to play the game and when to change it. Part strategy, part pep talk, part conversation with that new friend who will hype you up like it's last call at a college bar bathroom (and just happens to be a comms and reputation expert).
Take a deep breath, and let’s dive in!
We’ve been told, “just be yourself.”
But we know it’s not that simple.
The PR Hype Girl Universe
The Newsletter
Once, sometimes twice a month. One thing worth thinking about, one thing worth trying, one resource worth stealing.
Straight to your inbox for maximum impact on your own timeline (plus a few random tangents guaranteed).
The Planner
The 12-week planning framework I use myself: downloadable, customizable and built for the way that life—actual life—runs. Start any time (there’s a new moon every month!) and focus on a 12-week horizon to keep things concrete.
COMING SOON: The Podcast
Mini pep talks to validate (I promise you’re not crazy!) and elevate (there are tools and tricks to make this easier!), in your ears on demand.
We cover the moments you're actually living: The pitch you're avoiding. The room you're about to walk into. The win you want to maximize. The stories you've been telling yourself that might be worth a light edit.
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~20 years
in strategic comms from startups to national nonprofits to the Fortune 500
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1000s of media hits
(and a few wild stories strategically squashed to protect the innocent)
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20+ group texts
at any given time. Phone notifications settings on point.
Looking for the Strategist behind the hype girl?
This is where I come to have fun. For senior communications counsel, executive positioning and other ways I speak fluent corporate, catch me at Haranis & Company.
